Think about the last time you shopped online. Did you notice those "you may also like" products, or perhaps you took a quiz and received personalized recommendations? These are product suggestions, and studies show that nearly 75% of what customers buy comes from these suggestions. With the right tool, your B2B or ecommerce business can create personalized customer experiences that not only enhance customer engagement but also boost your bottom line. So, let's take a deeper look into the most effective product recommendation tools of 2023 that can help you do just that.
Product Recommendation is All About Personalization
Product recommendations are an essential component of a personalized shopping experience. Here's why:
Increased Sales: Personalized recommendations can contribute to an increase in sales. A report from Mckinsey revealed that 35% of Amazon's revenue is generated by its perfect recommendations engine.
Enhanced User Experience: Personalization tools provide online shoppers with an individualized buying journey. They can see a wide range of items that are tailored to their tastes, preferences, and purchasing history, leading to increased customer satisfaction.
Boosted Customer Retention: When customer segments feel understood and valued through personalized experiences along their customer journey, they're more likely to return to your store. As per an Accenture study, 91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant product recommendations.
Improved Conversion Rates: Personalized product recommendations have a positive impact on conversion rates. According to a study by Barilliance, personalized product recommendations can increase the conversion rate by up to 5.5%.
Upselling and Cross-Selling Opportunities: Product recommendation widgets offer a great opportunity for upselling and cross-selling. It's easier to sell to existing customers, and Amazon attributes up to 35% of its revenue to cross-selling different types of products.
Our Top Picks Product Recommendation Tools in 2023
Before we delve deeper, it's essential to note some vital considerations for selecting the ideal product personalization tools for your website as part of your marketing strategy.
Consider Your Product Catalog: Not all tools suit every business. Read user reviews and learn from industry peers to ensure the tool aligns with your product or service offering.
Website Compatibility: The tool should be compatible with your website and easily integrate with your eCommerce platform. For example, if you're using Shopify, ensure the tool is fully compatible.
Cost Factor: Different tools come with different price tags. Evaluate your budget and consider the tool's cost to ensure a good return on investment. Look for those offering trial periods or money-back guarantees.
Feature Assessment: Verify if the tool provides the necessary features to boost your conversion rates and help grow your brand.
Now, let's examine the best eCommerce product recommendation tools that can help reduce cart abandonment rates and contribute to your brand's growth. Also, I have mentioned their respective G2 ratings.
1. involve.me (Rating 4.7)
involve.me is a versatile and intuitive quiz builder designed to actively engage your audience and customers, helping businesses grow, and retain their customer base. It's a stand-out player when it comes to product recommendation, particularly renowned for its interactive content such as quizzes.
involve.me's personalization capabilities are second to none. With the data gathered from product recommendation quizzes , you can create highly seamless shopping experiences that can significantly increase your conversion rates.
Also, involve.me integrates smoothly with many popular e-commerce platforms, CRM systems, and email marketing tools. This feature helps ensure that the personalized experiences are smoothly incorporated into your existing marketing and sales strategies.
Whether you're running an e-commerce store or a B2B company, involve.me can be an invaluable addition to your marketing toolkit. The tool's focus on interactivity and personalization can benefit businesses of all types and sizes.
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2. Dynamic Yield Tool (Rating 4.4)
Dynamic Yield is a cutting-edge tool leveraging deep learning technology and real-time data to deliver swift and accurate product suggestions.
This tool lets you incorporate relevant product recommendations on any part of your website - be it the cart page, product page, or homepage - and even extends its functionality to marketing emails.
This flexibility ensures that product suggestions are accessible to your customers at all possible touchpoints. Dynamic Yield’s product recommendation technology is designed to satisfy both your business needs and customer expectations.
However, despite its powerful capabilities, some users may find the learning curve a bit steep. Navigating through its range of sophisticated features may require some time and technical acumen.
3. Predict by Emarsys (Rating 4.3)
Predict by Emarsys is a potent recommendation engine that leverages artificial intelligence to ensure highly tailored product suggestions. This sophisticated tool stands out by keenly tracking and comprehending a multitude of user interactions on your site, including everything from their browsing patterns to their purchase histories.
It strategically mines this vast array of data to learn from the behavior patterns of your customers, curating product recommendations that resonate deeply with each individual user's preferences and shopping tendencies.
As a result, it significantly enhances customer engagement and increases conversion rates.
It's worth noting that Emarsys does require some level of technical proficiency for setup and optimization. For businesses lacking in-house technical expertise, this could add an additional layer of complexity to the adoption process.
4. Optimizely (Rating 4.2)
Optimizely is a popular product recommendation tool that relies on AI-generated insights to deliver dynamic and real-time recommendations. It works to increase conversions and revenue generation by delivering relevant content to users based on the latest insights.
Optimizely's impressive automation capabilities allow for auditing of the online store's content, eliminating the need for manual audits. Its advanced natural language processing tags your entire library, simplifying understanding of content and product categories. This real-time personalization supports both web and email product recommendations.
However, you need significant time and effort for testing this tool. Also, despite the existence of a basic setup test wizard, the tool requires a solid foundation of development skills for key functionality, which can be a hurdle for non-technical users.
5. Barilliance (Rating 4.5)
Barilliance is a dynamic product recommendation engine that tailors shopping experiences using real-time customer behavior. This tool understands and reacts to visitor actions, providing personalized product suggestions that help drive conversions and increase average order values.
Whether it's upselling, cross-selling, or recommending similar products, Barilliance caters to a wide variety of e-commerce needs. Its capacity to integrate seamlessly with almost any e-commerce platform makes it highly versatile.
One potential downside to Barilliance is that it requires a certain level of data input to effectively generate recommendations. This might result in less accurate recommendations for newer e-commerce sites or those with fewer product offerings, as it might take time to gather sufficient data for optimized performance.
Wrapping Up
In 2023, enhancing customer experience and boosting sales through product recommendations remains crucial for businesses.
With options ranging from Dynamic Yield to Predict by Emarsys, Optimizely, Barilliance, and involve.me, there's a tool for every business need. When choosing, keep in mind your product catalog, website compatibility, budget, and feature requirements.
involve.me, known for its engaging interactive content and seamless integration, requires no technical expertise and offers a standout approach to product recommendations. So, if you want to enhance customer experience and boost your conversions, try involve.me!
